What comes to mind when we talk about viral videos? Humor, emotion, surprise, beauty, ideas?
Among the different triggers for a video to go viral, Bonds, an Australian brand that sells clothes and underwear, chose humor. Their goal was to target men whose priority is not to invest in a new pair of underwear and those who seem satisfied with their old ones.
Using everyday life situations allowed the company to connect with this audience. And indeed, any man can relate to this! Women, who are also potential buyers, are not ignored and can gladly laugh about it.
The creative concept is simple and yet powerful. Have you ever seen two testicles talk to each other before? The benefits of the product are clearly put forward thanks to this humoristic situation. The brand took the risk to demystify a taboo topic and it worked!
Allow yourself ten minutes to watch the video to see a good marketing case and have fun!