People – of all ages and in all markets – are constructing their own identities more freely than ever. The demographic assumptions of old have been shattered. In the new consumer landscape you must utilize the power of new technologies, tackle the skyrocketing expectations of urbanites, and empower those who aren’t able to pursue their identity. Three new POST-DEMOGRAPHIC IMPERATIVES that insist you answer their call!

Featuring examples from Spotify, TAM Airlines, Uber, KPN, Alibaba, Lululemon, The Los Angeles Times and many more…

Article by: trendwatching.com