Marketing toolkit for Borsalino
Based in Alexandria, the company is renowned worldwide for its quality craftsmanship as well as its iconic hat shape, embodying Italian timeless elegance since 160 years. Nowadays, the luxury brand is successfully recapturing a sophisticated and international clientele. antipod explored the brand’s DNA and its complete range of marketing supports to build a comprehensive toolkit, intended to promote the diverse hat collections and to highlight the available campaigns and marketing supports that are available for boutiques all over the world season after season.
> Brand essence analysis
> Development of marketing toolkit
Copyright first top picture: The Dolce Vita by Borsalino, S/S 2018 collection, picture by Emilio Tini
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