A great example of how animation can help distil complex ideas into a simple, powerful message.
The talented illustrator Noma Bar is known for using negative space to create bold and playful images which demand a second look.
His two-minute film for New York-Presbyterian Hospital uses beautiful, spare animated graphics to explain the role of T-Cells in our immune system, and how cancer can sneak past them.
It’s an incredibly powerful way of, as the spot says, « unmasking a killer » and explaining some complex medical research to a lay audience.
With seamless transitions from one image to the next, the spot commands viewers’ attention throughout – and offers a great example of how animation can help distil complex ideas into a simple, powerful message.
Animation is a smart choice when the subject matter is difficult to visualize in a literal way. Using analogies and metaphors, animation get people to understand highly technical, abstract concepts. The creative key is then to find a style that is entertaining but not cartoonish.
Source: CreativeReview – Unmasking a killer: Noma Bar’s animated ad for NewYork-Presbyterian Hospital