2013 will be the perfect storm of necessity and opportunity, and those who understand & cater to changing consumer needs, desires and expectations, will forever have plenty of opportunity to profit.
Have a look at this new Trendwatching report and let’s dive into 10 trends that need to be on our radar for 2013…

Check out 10 Crucial Consumer Trends for 2013

Show your wild imagination, pop out this today’s hyper-connected society and have time for play just for fun’s sake ! If the idea of play appears into  high-profile companies’s business model as well as in their marketing campaigns it’s because play builds competitive advantages. According to JWT report,  you will find out that play brings social, emotional and work benefits.

JWT_Play-As-a-Competitive-Advantage

Consumers’ current ‘online’ experiences are indeed fundamentally different to those during the early dotcom boom: e-commerce is no longer just about choice, price, convenience, reviews and ratings, but also about

everything that consumers look for in any purchase: status, the right product and a compelling experience. Have a look at this insightful trend briefing report, with examples from brands like Zara, Ticketmaster, Facebook, KLM and more…

Trendwatching report_RETAIL REVOLUTION (GB)

antipod recommends you to have a look at last Trendwatching report, a great round-up of key consumer trends to watch for the year ahead and most probably beyond, with excellent examples to generate inspiration and innovation. Among the trends: dealer-chic, idle-sourcing, more-ism and flawsome…